Marketing For Hypnotists

1. Only do lectures for free with organizations that will promote them for
   you. Find groups with high membership that are looking for speakers.
   
   
2. Have a great headline. Name your talk so that it is compelling for
   people to attend. There are simple formulas for good headlines, if you
   don't know how to do this, contact me and I will point you at some resources.
   
   Headlines are vitally important. 80% of the success of an announcment (or advertisment) is based on the headline being able to draw in the right audience to read the body copy.
   
   
3. Find all the local media that will advertise non-profit events for
   free. Learn what their lead time and formats are, and make sure you
   scedule far enough in advance to get your listing in.
   
   Also check to see that the media covers the audience you want to reach.
   
   

Cheers, Craig

# posted by Craig Eubanks : 9:42 PM