Marketing For Hypnotists

This Thursday, December 13 there is a free tele-seminar for professional hypnotists, on how you can get thousands of dollars in free publicity for World Hypnotism Day.

If you've been struggling with ways to get new clients in your business, then you won't want to miss this exciting one-time event.

Here's why...

With a simple press release put out for World Hypnotism Day 2007, Hypnotist Debbie Lane got a feature story in the St. Pete Times, one of the largest newspapers in Florida.

She didn't even have her website finished at the time, yet she was FLOODED with calls and was booked for months with new clients.

Seth-Deborah Roth

In January I provided a FREE self hypnosis class for smoking and weight loss and combined it with a World Hypnosis Day campaign. I paid nothing for the advertising. Just the time it took to send out all the press releases.

I had 22 people show up and 14 of them became clients. That grossed me around $10,000 in revenue and I didn't pay a dime in advertising.

January 4th, 2008 is the official date of World Hypnotism Day. Will you be ready?

This is your gentle kick-in-the-pants to get you to take action and write and send out press releases to your local media.

It's easy when you know how.

For the full story and to Register, go here:

Technorati Tags: WorldHypnotismDay, FreePublicity

This is a follow on to the last blog post, and I think very valuable for the reader. She has some good ideas, but is about to make a couple of classic mistakes. See if you can guess what they are before I point them out.

Q: I'll let you know how it goes... it is a 13 x 21 poster affixed to the stone waste receptacle at the front door... as a first time customer (and because I hesitated a little) he reduced the price to $12 per week. This is a busy Kmart on Biscayne Blvd in North Miami, FL.

I have decided to just go after smokers... yellow background black letters. Something like this:

Are You Finally Ready to Quit?

Hypnosis Works!
305-123-4567
www.miamihypnosis.com

A: This is a good decision. Go after a specific Niche. You might also
test for Weight Loss there.

Now for some tough love:

1) You haven't promised any kind of benefit

2) Quit What? Never assume anything. Be very specific.

3) Almost no one cares if it's hypnosis, what they care about is can
you solve their frickin' nasty smelly smoking habit.

4) TESTIMONIALS!!! The average person is not aware of how well hypnosis works, and they certainly don't know about your ability to help them. Plus, you can NEVER have too much proof.

5) There is no compelling offer

6) There is no reason to act now

7) You have in no way educated them as to why you are the best choice they could possibly have if they are ready to stop smoking.


Maybe this will help give you some ideas:

"Stop Smoking in 4 Weeks
Without Drugs or Painful Withdrawls"

[testimonial with photo]
[testimonial with photo]
[testimonial with photo]

"Call Today for FREE 20 minute
Consultation ($60 value)" 333-4444

or

"Download a free report that explains
how you can be smoke free in 4 weeks"
www.yourdomain.com/smokefreein4weeks

If you were my client, I'd also have you put some sort of risk reversal in the offer.

And I would have you follow up with multi step process
(email/mail/phone) to help the prospect through the buying decision.

Good luck with your test.

Cheers,

Craig