Marketing For Hypnotists

Hi, Renee Stephens (www.mindforbody.com) and I are giving an
introductory workshop to our work. We will do four processes
to help people get rid of a compulsion for a single type of
food (that has been causing them problems), and then we will
do an NLP six step reframe to install something healthy.

Anyway, the reason for this post is to ask you how we can
incorporate sales into our presentation. We want to get
people to sign up and book sessions on the spot! How do we
do that?


There are a number of elements you need to include to make this happen.

First and foremost... what is your offer? Or actually a better way to
put it is, what is your irresistable offer? What do you have to offer,
that when put in front of the correct audience, they will want to buy
because it adds so much VALUE to their life?

As Stephen Covey says in the 7 Habits of Highly Effective People

"Begin with the end in mind."

In the talk itself you must clearly demonstrate the benefits to the audience of
what you are offering. Keep in mind there is a big difference between
a feature and a benefit.

You must build rapport with your audience. There are a variety of
techniques to do this, books on it, and also NLP trainings on how to
be a very effective public speaker (I highly recommend Jonathan Altfeld for this type of training).

You must use all the channels (see, feel, hear) repeatedly.

You must provide proof

You must address the natural nature of people in modern America to be
cynical. After 40 years of events such as the Vietnam War, Watergate,
the Lewinsky Scandal, Enron, Savings & Loan Scandal, etc. Americans
are very skeptical of anything put in front of us. Ignore this at your
peril.


The most important element if you wish to make money from this event
it...

You must build a strong close!

which must include the irresistible offer.

Your close should take at least 10 minutes and should have a sense of
urgency built in.

There are strategies and methods for building a close, creating
irresistable offers, the flow of the speech, and creating a sense of
urgency, but each of these could take a chapter in a book on speaking &
selling so I won't go into it hear.


Hope this helps get you started...

Cheers,

Craig

A group in Lubbock, TX has come up with a very clever way to get free press while doing good in their community. This simple idea can be used by any hypnotist or group of hypnotists to get in the local newspapers, radio, and TV shows.

And they put it out on PRWeb so they may get noticed by more national media as well

Study what they have done here and ask yourself the question, "how can I use this in my town?"

The Press Release from PRWeb:


Hypnotize Lubbock Launches Fundraising Campaign…

Hypnotize Lubbock Wants To Help Your Group or Organization Raise Money Hypnotize Lubbock is starting a fundraising campaign to help non profit and school groups raise money while providing entertainment or a life changing seminar for their community.

(PRWEB) March 31, 2005 -- “We started this program because we were tired of seeing groups spend a lot of time, money, and energy fundraising with bake sales, car washes, and everything else only to come out a few dollars ahead,” said owner of Hypnotize Lubbock, Tim Castleman.

In an effort to help non-profit and school organizations have more successful fundraisers, Hypnotize Lubbock has developed two programs that allow groups to spend less time and money with bigger financial benefits. “In two hours you could make more money with this single fundraiser than most groups make all year,” said Castleman.

By having an organization sponsor a seminar or comedy stage hypnosis show, the group can provide a life-changing event or a night of family fun entertainment for the community, while raising money.

Both of these fundraising options offer a chance to raise money with little or no risk and require minimal time investments with maximum returns for the organization.

Stop Smoking seminars are a great way to raise money for the organization while helping people make a life change. The two-hour program provides everything needed for members of the community to become non-smokers and the group gets to reap the financial benefits.

Comedy hypnosis shows are unbelievably funny and easy to market. Everyone is always curious about hypnosis shows and many people want to experience hypnosis themselves or see a friend in a show. No one is embarrassed and everyone will be excited to be the star of the show. The program offers a night of family friendly entertainment that will never be forgotten.

Hypnotize Lubbock is only offering a limited number of available dates during the fundraising campaign on a first come, first serve basis. If you are interested in finding out more information call Tim with Hypnotize Lubbock at (806) 687-1524 or 1-877-687-1524.