Thursday, December 16, 2004
Discover The Goldmine Of Marketing Knowledge
Marketing Tip of the Week
THERE EXISTS AN ETERNAL FOUNTAIN OF IDEAS
Imagine having millions of dollars of marketing knowledge that you can access whenever you want. What would it be like to have a never ending fountain of new ideas as well as what-actually-works? How useful would it be to each day be able to learn a few ideas for free, that someone else had spent large sums of money to figure out?
All of that exists for you and is amazingly easy to access and take advantage of. In fact, it is so simple, you probably won't believe that the secret to access all this information, so that you too can harness it to create high octane success in your hypnosis practice, is to just ASK!
THE FUN BEGINS WITH CURIOUSITY
Those of you who have studied NLP, will know that Richard Bandler is famous for saying that the key piece to NLP is having a strong curiosity about how things work. Curiosity is am essential part of the NLP process known as Modeling. Modeling is the method from which the techniques of NLP were discovered.
As an entrepreneur and business owner, at the very least you should have that same curiosity about what really works in ALL businesses. In essence you will model what is successful, learn from it, and apply it to your business.
From now on, for as long as your are in business, you should make it a point everyday to talk to at least two people about how they run their business. Think of all the businesses you patronize, think of all the businesses you pass everyday, think of all the people at trade shows, networking groups, association meetings, toastmasters that you meet who have knowledge of a business that you can learn from.
These people represent collectively millions of dollars of real world marketing knowledge, and one of the easiest things to do is to get someone talking about themselves, their business, and what they do that makes it work.
TAKE THE GUESSWORK OUT OF INNOVATION
So, how do you do this? Simple, start with what you already know... yourself. Anytime you buy something, a product or service, ask yourself questions like these:
Then begin the habit of talking to other businesses daily. Almost everyone you come in contact with works or has worked in some business. This is your chance to learn. I find it useful to hold the belief that everyone one I meet can teach me something, so why wouldn't I want to ask them questions such as:
I think by this point, you are getting the idea of how to make this work. You are modeling their knowledge and experience in such as way that you can understand it clearly.
Now you might think people would offended by all the questions, but actually the exact opposite is true. When you are truly curious about a person, they find it flattering that you are really interested. Most people only talk about themselves in a conversation, so if you go to a chamber of commerce mixer and ask each person about their business, you will get great responses.
TURN YOUR NEW KNOWLEDGE INTO GOLD!
The real secret of this method, the element that is the difference that makes the difference, is to ask yourself:
If it does not apply directly, what principles can you adapt to what your business? If it doesn't apply directly or indirectly to your business, what other business might it benefit?
An example of this type of innovation you surely have utilized in your life is the drive up window at Burger King or McDonalds. The idea for drive through windows at fast food restaurants came from the banking industry drive up tellers.
Compile a list of everyone you can think of in your field that you do not directly compete with. Call them up and offer to share business ideas as a way to mutually benefit. Napoleon Hill refers to this in his book Think & Grow Rich ( a must read for anyone in business ), as forming a Mastermind Group.
Find out who the most successful people are in the hypnosis business, and call them up and ask them about how they got to be so successful. I have found that the more successful a person is, the more they are open to telling anyone who is interested how they made it happen. They want other people to be successful as well since they almost universally have an abundance mentality.
NO NEED TO RE-INVENT THE WHEEL
Jay Abraham once said that "Discovery is the fuel of competitive advantage." There are literally billions of dollars of advertising and marketing knowledge available to you for free. All you need to do is ask the right questions, pay attention, and then see how you can apply it to what you do.
Till next time, all the success possible to you!
Craig Eubanks
Director Sleepwalkers International
Hypnosis & NLP Practice Groups
This work is licensed under a Creative Commons License.
THERE EXISTS AN ETERNAL FOUNTAIN OF IDEAS
Imagine having millions of dollars of marketing knowledge that you can access whenever you want. What would it be like to have a never ending fountain of new ideas as well as what-actually-works? How useful would it be to each day be able to learn a few ideas for free, that someone else had spent large sums of money to figure out?
All of that exists for you and is amazingly easy to access and take advantage of. In fact, it is so simple, you probably won't believe that the secret to access all this information, so that you too can harness it to create high octane success in your hypnosis practice, is to just ASK!
THE FUN BEGINS WITH CURIOUSITY
Those of you who have studied NLP, will know that Richard Bandler is famous for saying that the key piece to NLP is having a strong curiosity about how things work. Curiosity is am essential part of the NLP process known as Modeling. Modeling is the method from which the techniques of NLP were discovered.
As an entrepreneur and business owner, at the very least you should have that same curiosity about what really works in ALL businesses. In essence you will model what is successful, learn from it, and apply it to your business.
From now on, for as long as your are in business, you should make it a point everyday to talk to at least two people about how they run their business. Think of all the businesses you patronize, think of all the businesses you pass everyday, think of all the people at trade shows, networking groups, association meetings, toastmasters that you meet who have knowledge of a business that you can learn from.
These people represent collectively millions of dollars of real world marketing knowledge, and one of the easiest things to do is to get someone talking about themselves, their business, and what they do that makes it work.
TAKE THE GUESSWORK OUT OF INNOVATION
So, how do you do this? Simple, start with what you already know... yourself. Anytime you buy something, a product or service, ask yourself questions like these:
- Why did I buy this?
- What desire motivated me to buy?
- What was the result or benefit I was expecting?
- What methods did they use to convey this information to me?
- What selling methods, risk reversal, and sale close did they use?
Then begin the habit of talking to other businesses daily. Almost everyone you come in contact with works or has worked in some business. This is your chance to learn. I find it useful to hold the belief that everyone one I meet can teach me something, so why wouldn't I want to ask them questions such as:
- What business are you in?
- How do you sell your product/service?
- What is the marketing philosophy you use?
- Do you use risk reversal? (or) What guarantees do you have?
- What has been the most effective selling strategy?
- Do you advertise, if so where? What have been the results?
I think by this point, you are getting the idea of how to make this work. You are modeling their knowledge and experience in such as way that you can understand it clearly.
Now you might think people would offended by all the questions, but actually the exact opposite is true. When you are truly curious about a person, they find it flattering that you are really interested. Most people only talk about themselves in a conversation, so if you go to a chamber of commerce mixer and ask each person about their business, you will get great responses.
TURN YOUR NEW KNOWLEDGE INTO GOLD!
The real secret of this method, the element that is the difference that makes the difference, is to ask yourself:
- How can I directly apply this to what I do in my business?
If it does not apply directly, what principles can you adapt to what your business? If it doesn't apply directly or indirectly to your business, what other business might it benefit?
An example of this type of innovation you surely have utilized in your life is the drive up window at Burger King or McDonalds. The idea for drive through windows at fast food restaurants came from the banking industry drive up tellers.
Compile a list of everyone you can think of in your field that you do not directly compete with. Call them up and offer to share business ideas as a way to mutually benefit. Napoleon Hill refers to this in his book Think & Grow Rich ( a must read for anyone in business ), as forming a Mastermind Group.
Find out who the most successful people are in the hypnosis business, and call them up and ask them about how they got to be so successful. I have found that the more successful a person is, the more they are open to telling anyone who is interested how they made it happen. They want other people to be successful as well since they almost universally have an abundance mentality.
NO NEED TO RE-INVENT THE WHEEL
Jay Abraham once said that "Discovery is the fuel of competitive advantage." There are literally billions of dollars of advertising and marketing knowledge available to you for free. All you need to do is ask the right questions, pay attention, and then see how you can apply it to what you do.
Till next time, all the success possible to you!
Craig Eubanks
Director Sleepwalkers International
Hypnosis & NLP Practice Groups
This work is licensed under a Creative Commons License.
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