tag:blogger.com,1999:blog-96533112011-07-28T20:35:23.838-07:00Practical Marketing Tips To Help You Succeed In Your Hypnosis BusinessCraig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.comBlogger161100tag:blogger.com,1999:blog-9653311.post-1153424731427919382008-04-20T12:42:00.000-07:002008-04-25T10:29:48.097-07:00

This blog has moved to it's own domain. HypnosisMarketingTips.comPlease update your links and bookmarks to point to this site.

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com1tag:blogger.com,1999:blog-9653311.post-64246090845862566462007-12-11T18:43:00.000-08:002007-12-11T18:53:21.635-08:00

This Thursday, December 13 there is a free tele-seminar for professional hypnotists, on how you can get thousands of dollars in free publicity for World Hypnotism Day.If you've been struggling with ways to get new clients in your business, then you won't want to miss this exciting one-time event.Here's why...With a simple press release put out for World Hypnotism Day 2007, Hypnotist Debbie Lane

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com0tag:blogger.com,1999:blog-9653311.post-1145054586141569732006-04-14T15:34:00.000-07:002006-05-10T07:49:20.270-07:00

This is a follow on to the last blog post, and I think very valuable for the reader. She has some good ideas, but is about to make a couple of classic mistakes. See if you can guess what they are before I point them out.Q: I'll let you know how it goes... it is a 13 x 21 poster affixed to the stone waste receptacle at the front door... as a first time customer (and because I hesitated a

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com3tag:blogger.com,1999:blog-9653311.post-1144967100960222752006-04-13T15:23:00.000-07:002006-04-13T15:31:19.253-07:00

I recently answered some questions on a local Hypnosis forum where hypnotists exchange marketing ideas. I got some good feedback on what I posted so I'm posting them here for you.Q: I have been approached by a local Kmart to put a poster size sign at the front door advertising my business. They claim 40K people per week walk through the door. Cost is about $20 per week. Does anyone have any

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com0tag:blogger.com,1999:blog-9653311.post-1144778374243674872006-04-11T10:44:00.000-07:002007-03-25T06:42:01.350-07:00

I'm not sure who said it first, but it's a great metaphor to keep in mind every time you want to market your hypnosis services and products (you do have products, don't you?).What 'selling the sizzle' means is this... sell the benefits of using/owning a thing, rather than the thing itself.Benefits VS FeaturesEspecially in the Hypnosis industry this seems to be all too common problem, and here

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com0tag:blogger.com,1999:blog-9653311.post-1113027639087943202005-04-08T23:17:00.000-07:002005-04-08T23:20:39.090-07:00

Hi, Renee Stephens (www.mindforbody.com) and I are giving an introductory workshop to our work. We will do four processes to help people get rid of a compulsion for a single type of food (that has been causing them problems), and then we will do an NLP six step reframe to install something healthy. Anyway, the reason for this post is to ask you how we can incorporate sales into our presentation.

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com0tag:blogger.com,1999:blog-9653311.post-1112763450366465362005-04-05T21:57:00.000-07:002007-03-25T05:56:19.676-07:00

A group in Lubbock, TX has come up with a very clever way to get free press while doing good in their community. This simple idea can be used by any hypnotist or group of hypnotists to get in the local newspapers, radio, and TV shows.And they put it out on PRWeb so they may get noticed by more national media as wellStudy what they have done here and ask yourself the question, "how can I use this

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com3tag:blogger.com,1999:blog-9653311.post-1107359349749701162005-03-29T07:46:00.000-08:002007-02-12T19:34:50.810-08:00

Guest Article By Stephen Mahaney ">www.marketposition.comOne of the trickiest aspects of search engine optimization is the process of building high quality incoming links. And, as you've undoubtedly heard, it's also the single most important thing you can do to improve your rankings. The more inbound links a page has, the more popular it is - and search engines like popular pages.The challenge

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com0tag:blogger.com,1999:blog-9653311.post-1110952108904249102005-03-15T21:42:00.000-08:002005-03-15T21:48:28.906-08:00

Q. Regarding free lecture /demos-How does one promote them without blowing the ad budget? Any and all advice concerning this marketing technique will be appreciated!A. Here are a few ideas for you: Only do lectures for free with organizations that will promote them foryou. Find groups with high membership that are looking for speakers.Have a great headline. Name your talk so that it is

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com1tag:blogger.com,1999:blog-9653311.post-1108927288324557582005-02-20T11:01:00.000-08:002006-09-25T23:22:52.710-07:00

Q: "My original cert. training said to not do Guarantees for a number of reasons all of which I knew were spineless... but the point of liability for change remains... I know what CAN be done cause I've done it... how do you find yourselves conveying this idea in the form of a Guarantee?"Businesses Fear Giving GuaranteesA: To be fair, this isn't limited to just those in hypnosis, many businesses

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com1tag:blogger.com,1999:blog-9653311.post-1107284865574241702005-02-01T09:19:00.000-08:002007-03-25T06:48:55.346-07:00

Q: I am wondering about guarantees that hypnotists use. I have head Mark mention that he personally gives three of them the first of which is trance on the first session or their money back. What are the other two? A: I will let Mark answer as to exactly what his other two guarantees are. The essence of his second guarantee is that if they are not satisfied they have been successful in their

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com2tag:blogger.com,1999:blog-9653311.post-1106250711395888462005-01-20T11:51:00.000-08:002007-05-07T11:45:53.757-07:00

Hypnosis Marketing Tip Of The WeekBy Craig EubanksQ: I know that it's not all that expensive, but I don't know what theaverage return from something like that is. I do know that myreturn on newspaper advertising has been a little disappointing.Say there are 10000 households within 20 miles of the office. Thereare no other hypnotists or hypnotherapists around. Would a directmail piece be a

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com6tag:blogger.com,1999:blog-9653311.post-1105475631133954582005-01-11T13:22:00.000-08:002005-01-18T17:52:06.206-08:00

Hypnosis Marketing Tip of the Week By Craig Eubanks Do You Know Where Your Next Client Is Coming From? If you don't, then you most likely don't have a system, unless you count hoping or praying as a system. We all need marketing systems, you need them, I need them, any business that hopes to survive and thrive needs them. A system that is so predictable, so consistent, and so

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com3tag:blogger.com,1999:blog-9653311.post-1104477815384740122004-12-30T23:04:00.000-08:002006-05-10T09:06:28.616-07:00

Marketing Tip of the Week 1. Translate features into benefits Don't just give information and assume that the reader will correctly interpret it and realize how it brings value to their life.Example: You offer a 'Free Consultation'. You need to clearly articulate how this is beneficial to them. "Take advantage of our FREE 30 minute consultation. Come down and meet our staff and have any

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com17tag:blogger.com,1999:blog-9653311.post-1103268398619865302004-12-16T23:22:00.000-08:002005-01-18T18:02:33.713-08:00

Marketing Tip of the Week THERE EXISTS AN ETERNAL FOUNTAIN OF IDEAS Imagine having millions of dollars of marketing knowledge that you can access whenever you want. What would it be like to have a never ending fountain of new ideas as well as what-actually-works? How useful would it be to each day be able to learn a few ideas for free, that someone else had spent large sums of money

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com0tag:blogger.com,1999:blog-9653311.post-1103264996483011802004-12-09T21:48:00.000-08:002006-07-07T11:01:39.526-07:00

Society of Applied Hypnosis Marketing Tip of the Week One of the easiest ways to leverage your business massively is through the development of a referral system. There are many ways to do this, todays tip will give you a few ideas that you can implement quickly and easily for little or no cost. "I HATE ASKING FOR REFERRALS" Perhaps you will find it difficult or scary to ask for

Craig Eubankshttp://www.blogger.com/profile/06129947368319309629noreply@blogger.com0